Find the best lifestyle influencers in South Africa for your brand campaigns. This curated list features top-performing creators in the lifestyle niche, ranked by follower count and engagement rate. Each influencer has been verified and includes detailed performance metrics.
Lifestyle influencers in South Africa offer unique opportunities for brands looking to reach specific audiences. These creators have built dedicated followings around lifestyle content, making them ideal partners for targeted marketing campaigns in this niche.
Pay attention to engagement rates and average reel plays. These metrics indicate how actively their audience interacts with content and can help predict campaign performance.
Lower fake follower percentages suggest more authentic audiences. All influencers shown are active creators with complete profiles.

@boity
Award Winning Musician and Entrepreneur | #ForbesUnder30 Founder - @btsignature Co-Founder - @choosehappypay #OwnYourThrone๐ Proudly ๐ฟ๐ฆ
@thebomb.rsa
UK 4๐ซง ๐: andiswaselepe02@icloud.com Johannesburg, South Africa ๐ฟ๐ฆ Subscribe for exclusive content ๐ซถ๐ฝ

@pasi_koetle
#forbes30under302018 Owner of @uzuri.secrets Podcaster @mommydiariesbypasi Brand ambassador @mazda_sa
@linda_mtoba
MakaBean ๐ฃ Blessed being โจ Award winning actress
@kairo.forbes
๐ฟ๐ฆ Nickelodeon KCA African Kid Influencer 2024 SASMA Social Media Kid Influencer 2023 PR & Collabs Email: kairo@sapr.africa Page manager @lynnforbesza

@alex_jay___
๐ฟ๐ฆ @bossmodelsa ๐ฉ๐ช @m4models
@knaomin
South African TV Personality Multi-Hyphenate Creative YouTube: KNaomiN Email: knaomi@knaomi.com
@kay.yarms
CEO @saxxbeauty God โข Beauty โข Wellness #Forbes30Under30 ๐ง info@kayyarms.com
@hoodbab.y_m
๐ฟ๐ฆ Beauty|Fashion PR๐ง:Wesleybotha23@gmail.com I donโt have FACEBOOK&TWITTER!
@lunga_shabalala
๐ฟ๐ฆ Be kind ๐๐พ Press/ Enquiries: Info@lungashabalala.com Bookings: Info@lungashabalala.com Agent: @osmtalent

@siyabunny
Award winning Content Creator Fashion, Lifestyle, Beauty & Travelโจ๐ธ๐ฝ Entrepreneur Founder of @great_conceptsstudios Siyandabani@gmail.com
@babalwa__m
Musician/Artist bookings contact 0682175986/+27 81 338 7386 babalwamavuso2@gmail.com. No facebook

@official_misssa
Miss SA 2025 @qhawemazaleni ๐ Miss SA 2025 1st runner up @melanin_lelo Miss SA 2025 2nd runner up @karabomareka

@ntombi__mbele
Making everyday glam effortless ๐ Gauteng, South Africa ๐ง Ntombimbele97@gmail.com ๐น @luxury.interiors__ @FashionNova
@chumiie_
๐ฟ๐ฆ | Johannesburg ๐ง: Bookings@chumiiem.com All things beauty, hair, fashion & lifestyle.

@regodise
Just An Ordinary Couple Creating To Inspire Love โข Family โข Travel & Lifestyle

@alphi_sipho
Mail&Guardian Top 200 Young South African|The gift that just keeps on giving โค๏ธ For all your MCing needs, pop me a mail on bookings@alphi.co.za ๐

@pamalaaam
LONDON Socials pamela@rnc-global.net @rnc.global @nevsmodels ๐ฌ๐ง @fordmodels ๐บ๐ธ
@ipeleng_selepe
a very blessed girl Plus-size Fashion & Self care ๐ธ @nedbank Partner ๐ Pr&Collabs: ๐งbookingipelengs@gmail.com

@ladydkhoza
Radio Personality -UkhoziFM #Jabulujule .Ethekwini Living Legend* Liberty Radio Hall of Fame Founder Lucky Dube Trust
Collaborating with lifestyle influencers in South Africa allows brands to reach highly engaged audiences interested in lifestyle content. These creators have established trust and credibility within their niche.
The lifestyle niche in South Africa represents a growing market with active communities. Influencers in this category often have dedicated followers who value authentic content.
When planning campaigns, consider content style, audience demographics, and engagement patterns. The metrics provided help you make data-driven decisions about which creators align best with your goals.
Our directory makes it easy to discover and evaluate lifestyle influencers in South Africa. Use detailed metrics to compare creators and build comprehensive campaign rosters.